Up-and-coming fashion accessories designer Isobel Badin had an existing logo but it needed work. After much exploration the composition was maintained but a new typeface was used which gave her brand a more refined look. This was then used in a range of initial applications including business cards, multi-purpose cards (used for swing tags, with comps etc) and website. I took Isobel's lead in being adventurous with colour and went with neon coral and yellow, paired with a silver iridescent foil.

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